How to stay motivated when starting a blog

There are many reasons you may wish to start a blog. Maybe it is something you want to do for a hobby, or maybe you are looking to build up a media empire and start monetising when it gets popular. Whatever the reason you want to start a blog, staying motivated when it comes to posting, writing and sourcing content can be hard work. Many people start their blogs around a full time occupation, so it is little wonder that any downtime you get from work you want to spend relaxing rather than writing. When you do crack the process, it can be a very rewarding experience, as well as profitable if you can get it right. Whether it is early days, or quite a while down the line, there are things you can do to stay motivated.

Make a schedule, and stick to it

There are benefits to sticking to a schedule, not only for yourself, but for your readers as well. If you are realistic with them about how often and when you can post, they will be more willing to not only just read your blog, but also wait for the blog posts when they come out on certain days. Try to give yourself a word count for each blog article so that you can try and gauge how much time is going to be spent on each one. Also, think about if you are writing about a subject that is a bit weird and may take you longer to source pictures for.

Another reason you need a schedule or a turnaround time, as when brands want to start working with you, you will need to be open with them about how long it is going to take you to be able to get the post live. Most brand will not mind if it is a while – as long as you warn them in advance.

Have ‘back up’ posts

Inspiration can hit anywhere. Some weeks you may have thousands of ideas rolling around for blogs in your head, and some weeks you may have literally none. This is where having back up posts will come in really handy. If you have a little bit more free time one week, and you have had a great idea for a post, write it, and save it. Do not get too over excited and post it as well as other posts. Now that you have built an audience, they will feel a lot worse about you not posting more often some weeks than not posting at all when you have said you have. Keep all of these in a file, and if one week you are super busy or just do not have any inspiration, you can just post one of these live instead of writing a new one. Remember, this will only work with content that is timeless and can work any time, as news content will get old very quickly and you will not be able to use it.

Think outside of the box

Having a blog that caters to a specific niche is great – especially if you know the subject really well. But if you are only going to concentrate on one niche, you’ll box yourself in a bit and struggle for content. Try and keep the blog on brand, and think about ways that you can make posts that are more generic to you. Perhaps you write a blog about money saving, but you want to make the most of the traffic that is going to be driven to the internet during events like the Oscars. Well, this would be a great occasion to find out cheaper alternatives to all of the Oscars outfits.

This is also the best way to stop it getting boring for you. Writing about the same thing day in and day out can become very monotonous. If you give yourself the chance to change it up now and again, you will enjoy it more.

Essential tools

Make sure you have all of the essentials setup for your blog. Nothing is more frustrating than bad broadband or a template that simply won’t work in the way you want it too, and it can be easy to ‘give up’ and lose motivation if these simple things are not seen to.

7 approaches to online enhance Engagement With visible content material

It’s been established true again and again that content material wealthy in visual elements, specifically pics, receives greater likes and stocks inside the on-line global.

7 Ways to Online Improve Engagement With Visual Content

now not simplest that, visual content material compels audiences to live on your internet site for longer. furthermore, human beings can’t assist but get drawn toward visually-appealing content. however, engaging your audiences with it’s far no imply task. mentioned ahead are a few suggestions which can assist:

1. Use visuals in your blog for social media engagement.
blog posts are one of the most famous and powerful mediums of enticing audiences via content material. but, the element that in particular contributes to their energy is their share-worthiness. if you want to interact your audiences through your blog, you’ll must make sure that your posts may be shared across social media platforms effortlessly. this could get your weblog the publicity it wishes. Plus, you’ll be able to tailor your content material for applicable target audience, and connect with those who examine and comment on it.

in line with webdam.com, posts that encompass images produce 650 percentage higher engagement than text-handiest posts. Incorporating visual content material for your weblog no longer only allows your audience to get a quicker and a better grip over your message, it also helps higher retention of the records you dish out.

when it comes to remembering massive quantities of information, we have a tendency to recollect it higher when it’s far displayed visually in preference to verbally. also, maximum blogs require the blogger to install plenty of effort in offering crucial information and pointers that you don’t want your target audience to neglect. visual content, in the shape of photos, motion pictures and infographics, can help here.

2. let your visuals communicate for themselves.
nobody likes textual content-heavy content. in keeping with hubspot.com, visual content is more comprehensible, and “by way of including visible factors which can give an explanation for what the web page is attempting to say, targeted audiences can better recognize or recognize your logo’s message.”

visual content material is effective in conveying statistics crisply and speedy, which lets in you to supply extra with much less. the usage of suitable snap shots instead of words can move an extended way in enhancing engagement. In fact, retaining your posts beneath 250 characters can get you 60% more engagement than you might otherwise see. you can even stand up to 66 percentage greater engagement if you reduce it to fewer than eighty characters.

Use tools which includes Canva, BeFunky, PicMonkey and Placeit to create exciting and attractive photos. RecordIT, LICEcap and CloudApp are popularly used to create GIFs. want to create pics from popular prices? Recite let you with it. Pixlr specific is a tremendous tool that helps you to without difficulty crop, shade, and edit pictures. It additionally lets in you to create interesting visual content the use of special effects, overlays, textual content, borders, and more.

it’s far high-quality to permit your lovely visible content material to speak for itself. you may upload an introductory paragraph and a call to motion in textual content, but recollect to include pictures, a video, or a slideshow to keep matters thrilling.

three. connect with your target market on an emotional stage.
if you really want to depart a long-lasting influence on your audience, you will ought to connect with them on an emotional level. they’ll experience liking and commenting on, and sharing your content material when you hit the proper notes with them emotionally. Visuals can do a top notch activity with this. with the aid of nature, humans tend to respond higher to what they see in comparison to other styles of stimulation. in case your target market is moved by using your content material, they associate the same sentiments along with your brand, thereby inspiring believe and loyalty.

not unusual visual factors that may be related to advantageous or terrible feelings encompass coloration, texture, large words, usability, readability, image fashion and form. as an example, heat and earthy hues like crimson, orange and yellow tend to stir up fantastic feelings together with optimism and happiness. images with symmetrical factors can create a experience of order and predictability. Contrarily, pix with asymmetrical factors can evoke feelings of unrest and chaos. near-up snap shots can provide rise to a personal emotion, while photographs taken from a distance suggest isolation and seclusion.

As in line with the results derived from a examine conducted via Fractl, happiness is the main driving force for social media sharing. feelings layered with and associated with happiness are the top drivers of viral content.

4. Optimize photos for seo.
Did you already know that the photographs you use play a massive role in seo?

numerous human beings aren’t conscious that snap shots may be optimized for search engines. It’s really clean. All you want to do is locate your goal key phrases inside the image’s title, report name, description and alt text. ensure the image dimension fits the photo size as displayed. reduce report size for quicker loading and upload a caption for less complicated scanning of the page.

even though they’ll no longer be displayed on your internet site or social media platforms, they’ll be examine by way of search engines like google, on the way to element them in while computing your search scores.

five. Use applicable pictures in the proper size.
while using stunning photos clicked with the aid of professional photographers could lift the appearance of your website, you may additionally take the pictures yourself and use them. Do make sure that they’re clear though. if you can’t use your own images and want to keep away from the use of inventory pictures, you have the choice of sourcing snap shots from flickr and pixabay.

it’s miles recommended to steer clean of the use of apparent inventory pix and go for greater genuine-looking ones alternatively. further, don’t make the mistake of using a particular photo actually due to the fact it’s far 32012fd371b2d8bbf6e5e631dc96cdaf. The visible elements you operate ought to be consistent with the relaxation of the content on the web page. refrain from the usage of pics which might be perplexing or have the capability to be misunderstood as some thing else. simplest use the ones which match your brand’s personality.

apart from being pertinent, the photos additionally want be the right length. using very large photos growth the loading time of your page, which is a big no-no. Resize photographs before uploading them (if required) so they may be displayed well.

A device like Social image Resizer permits users to add the desired image, pick from a big list of options, and region the photo in which you like. also, you could circulate and scale the selected location to grab the optimum look for your picture. This tool can paintings specially well in relation to using pictures to your social media web page.

6. Get and offer authorization for photograph usage.
Visuals created by you will absolutely be the nice option when you need to use them in your weblog/website. you may also fee a expert to create visuals for you (and obtain the only possession of the resulting images). however, in case you plan to use pics off the net, make sure you have got the permission to do so.

For maximum of us, it isn’t constantly feasible to apply our own snap shots. In such cases, you could use free pictures with innovative Commons licenses. select them carefully as a few require you to give proper attribution to the photographer. Others may additionally or might not can help you alter the snap shots. For a small price, you can also purchase a license to use different human beings’s pics through services like iStockPhoto and Fotolia.

further, permit your target audience to use and percentage your pix freely. you could mention this inside the ‘phrases and situations’ page of your website/blog. this may allow your visuals to head viral.

7. Use specific styles of visual content material to enchantment to different audiences.
No human beings are the identical and different audiences will react in a different way to visible content. this is why you want to determine out what sort of content will resonate excellent along with your audience.

you may start by creating diverse kinds of visible content inclusive of pictures, infographics, GIFs, quote cards or macros, graphical statistics, comics, films, slide indicates, memes, and so forth, and publishing them on unique social networks. depending on the kind of response they receive, you may be capable of understand what does or doesn’t paintings with your audience.

whether it is images, motion pictures, GIFs, infographics, slideshows, or different thrilling visual content, they’re extraordinarily popular and widely-used on all social media structures. With photograph-dedicated social systems together with Pinterest and Instagram making waves on the internet, you can relaxation assured that the use of visually-wealthy content is the order of the day. The above recommendations must help you get a clearer concept of ways you can interact your target market with visible content material.

5 Blog Topics You Need to Stop Writing About

5 Blog Topics You Need to Stop Writing About

You work hard to create blog content that people actually want to read. You know it’s an important part of your content marketing efforts that will bring in new customers over time.

But there are a few topics that online readers have seen time and time again—and at this point, they’re just becoming noise.

An Algoso survey found that 88% of people read blogs because they want analysis and opinions, while 74% wanted information on trends within a sector or to learn from others’ experiences.

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Source

In order to satisfy those readers’ driving desires, you need to write blog content that says something new, interesting, and insightful—not regurgitates what everyone else has already said.

Here are 5 topics that have been overdone (and that you should steer clear from.)

1. The 10 Best X

With more than 4.9 billion search results for this phrase, it’s safe to say that we’ve all seen our fair share of top 10 lists.

For example: The 10 Best Ways to Get More Followers on Twitter or The 10 Best Ways to Grow Your Email List

The trouble with these posts is that they strive for quantity—not quality—by providing only surface level information rather than taking a deep dive into one particular point.

When we look at a top 10 blog post, we don’t learn much beyond what they are. There’s often no how that explains what makes them qualified to be on this top 10 list or that walks you through how you could emulate what made it so successful.

Plus, research shows that the average content length for a top-ranking site in Google has at least 2,000 words. Therefore, it’s clear that Google defines higher quality content as posts that go into greater detail.

Unfortunately, the average top 10 post falls far short of that minimum. Bottom line: There’s not a lot you can teach in that few words.

Try this instead: Rather than throwing together a quick top 10 post, pick the best example on the list and pick apart what makes it work so well. Create a piece of content like ‘The One Best X to do X’ that teaches the reader something valuable using this singular example—and leave the rest of the top 10 list behind.

2. How X is Like X

Another overdone blog topic is the comparison post that finds some creative similarity between two concepts and trys to spin it into something interesting. There are 1 billion search results for this blog topic—so comparison posts have had a good run.

For example: How Your Business is Like a Computer Processor or How Your Marketing Funnel is Like Baking a Cake

It sounds like a good idea, but is there real substance for the reader that can come from such a far-fetched comparison? Is it going to teach them something they didn’t already know?

Posts that try to use comparisons to teach a concept often miss the mark because the writer is so focused on staying on track with the theme. The content becomes idea-centric rather than based in research, and while it might make for a clever headline, the content itself comes out weak.

The other obstacle that arises from posts that pivot on similarities between concepts or products is that they lack those essential personal opinions and experiences that offer unique insight—which the Algoso survey showed was a top motivator for blog readers.

Try this instead: Comparisons can be powerful when used to demonstrate a finding that others can implement, too. Try something like ‘What We Can Learn from Testing A Against B’ that shows how a test proved that one method was more effective than another.

ContentVerve uses this to effectively showcase results of A/B testing and compares two versions side by side to illustrate the positive impact.

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Source

3. News Round-Ups

There are more than 350M search results for news round-ups, but how many of them offer something new to the conversation?

When it comes to these news round-up posts, they often just repeat information that’s already been shared elsewhere and leave out personal insight.

For example: Healthcare News Round-Up for August 2015 or Marketing News Round-Up: The Things You Missed

For the reader, there’s simply not much value. Number one: They may have already read the news elsewhere, so when they encounter it on your blog with no accompanying input, it feels disappointing. When someone visits your blog, they want to hear from you—not from someone else.

Number two: News round-ups also frequently include quote-heavy content that really tells the reader, “Hey, I didn’t have the story, but someone else did.” Is that a message you want to send to your readers?

Try this instead: Rather than just repackaging existing information, try a topic like ‘Highlights of X and What You Can Learn From It.’ This way, you’re still sharing the important information, but you’re doing the legwork for the reader and telling them what they need to read between the lines. Or, share what you know from your past experiences—and weigh in with some fresh perspective.

4. Why X is Cliché/Wrong/Bad

Lots of bloggers and content marketers like to take to the pulpit and express their opinions on business issues, launching lofty statements like, “X is wrong and here’s why.”

For example: Why Blogging is Bad for Your Business or Why Client Thank You Notes are Cliché

Don’t believe me? Check the 1B search results that come up for that title.

Opinion and persuasion are definitely key elements to a great blog post. However, when writers make these bold claims, they often forget to back them up with research, case studies, or experience. They’re purely opinion-based—and there’s where things get tricky.

Commentary that’s not backed in tangible proof can read as trivial for the audience, and can put you in a position to play defense with people who disagree. What might sound like an emotionally charged blog post that you’re really passionate about could actually do harm for your personal brand if you don’t have the ethos and logos to accompany your claims.

Additionally, these posts often lack a strong CTA for the reader. If blogging is part of your content marketing strategy and you throw in an opinion piece that’s missing a strong, relevant CTA, you can cause serious damage to your sales funnel.

Try this instead: Make bold claims by showcasing interesting case studies you conducted that include screenshots, testing methods, and real numbers that prove your point. Think more along the lines of ‘How We Tested (strategy) to Discover You Should Use A Over B’.

5. The Year in Review

999M ‘year in review’ posts exist already.

For example: The Year in Review: Looking Back at My Business in 2015 or Recap: The Year in Review and What I Accomplished

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Do we need another? Probably not. Here’s why:

Reflection posts that simply recap the past 365 days don’t typically offer the reader any new insight and instead just recycle ideas, lessons, and events you’ve already talked about.

More importantly, though, think about what motivates your audience to visit your blog in the first place. They might like your writing style and online persona, but really, they want to learn something they can use for themselves.

If you’re just looking back on what you accomplished this year and not showcasing an in-depth lesson you took away from it—you’re probably just rambling.

Try this instead: It’s okay to share what you learned over the past year, but remember to focus in on one key theme. A topic like ‘The Most Important X I Learned in (year) That Helped My Business’ gives the reader serious value—you’re squeezing the best lesson you learned over a the course of a whole year and handing it to them with a pretty bow.

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Conclusion

With millions of pieces of content that already exist on the Internet, the blog posts you write need to stand out, provide value, and be backed in research—not pure opinion.

Gary Vaynerchuk said that when it comes to what you’re producing on the Internet, “Someone is always watching.” Readers can see when you’re not giving a solid effort to your blogs and each time you deliver less-than insightful blog posts, you chip away at the trust and authority you’ve earned with your audience.

Stop rehashing these overdone blog topics and start being a unique voice in the noisy world of content.

How to Create an Editorial Calendar for Your Blog

How to Create an Editorial Calendar for Your Blog

Print publications have used editorial calendars for many, many years to help them define and visualize their plans for content. Bloggers can take note of this strategy, too.

Creating an editorial calendar for your blog not only helps reduce the stress of coming up with a fresh idea on the spot, but it helps you think about your blogging efforts from a big picture standpoint.

So how does one go about creating an editorial calendar? And what tools can you use to make the process simpler?

Creating Your Editorial Calendar

The first thing you need to do when planning your editorial calendar is to think about what your main objective is for your blog.

Are you trying to position yourself as an expert within your field? Are you trying to offer valuable insights that connect with a very specific audience?

Related: 4 Apps That Can Make You a Better Writer

Define your main goal for your blog so that each individual blog you write is ultimately inching you toward that larger objective.

From there, think about what blog content would help you achieve your goal. This might be:

  • Tips for improving processes/strategies
  • How to solve specific pain points
  • New insights on relevant data
  • Case studies showcasing your past experience
  • Research that illustrates an interesting concept
  • Failure/success stories

Create a running list of 20 to 40 ideas, and then think about the days you’d like to launch new content. Look at your website and social-media insights to see if there are any patterns that help you spot a few dates/times where your following is most engaged with your content. If a pattern emerges, plan to publish your new blog content during those spikes in activity.

Also: Be sure to study your content along the way to see which types of posts get the most traction. You can revise your editorial calendar as you go to create more content that your audience really wants to read.

Related: 5 Blog Topics You Need to Stop Writing About

Tools for Editorial Calendars

There are lots of great options for planning your editorial calendar, but the right fit for you will depend on your unique needs.

CoSchedule

CoSchedule is a collaborative tool that lets you plan and publish content seamlessly via drag-and-drop features. Whether you’re a one-man show or a team of content producers, you can use CoSchedule to map out your editorial calendar, organize information for your posts, and work efficiently so you’re not wasting any of your precious time clicking between screens and tabs.

Cost: Plans start at $15/month

Trello

Using Trello’s simple boards, you can drag and drop ideas for your editorial calendar into different lists and organize content quickly. This is again great for individuals or teams, and there’s no complex training required to be able to use this tool. Plus: You can sync your editorial plans across all your devices, so you can check back on your Trello boards even when you’re on the go.

Cost: Free

Google Sheets

A simple spreadsheet in Google Sheets may require a bit more setup time, but it’s a free resource for editorial-calendar planning that is accessible on all devices via cloud storage. You also can customize every aspect of this format and set due dates that sync up with your Google Calendar using this tool.

Cost: Free

Start Planning, Stop Stressing

With the foundation of well-thought-out editorial in place, you can start to create blog content that’s more thoughtful, effective, and laser-focused on your ideal audience. And with a plan in place, you’ll never have to anxiously stare at a blank screen again.

8 Ways to Protect Your Blog from Bad Web Hosting

Web hosting. It’d very basic in it’s own form, yet super complicated at it’s deepest levels. The most important thing for you to know as a site owner or blogger, is to make sure you choose a high-quality web hosting provider from day one.

Not only will a quality host allow your site to load fast and keep your content up as all times, it will also allow you to scale your growth over time while also providing you with the necessary tracking and tools to keep your business ahead.

One of the most important things to can be said about hosting is to not choose a provider simply based off the lowest price. Hosting packages are very affordable at all levels, so be sure to take the time to implement these eight ways to protect your blog from a bad hosting company.

Register Domain and Purchase Hosting from Different Companies

Currently, almost all hosting providers will offer free domain registration if you purchase their hosting solutions. However, we suggest you to spend the extra $10/year and register your domain name with another company, such as NameCheap or GoDaddy.

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This way, it would be much easier if you want to switch hosting services and there is no need to wait for your hosting provider to release your domain name. If you have already registered your domain name with the hosting provider, no need to worry about, you can still transfer it out to a third party company. In terms of hosting selection, WordPress is the best and most popular blogging platform, so you can just purchase a WordPress hosting solution to get a blog started.

Compare Hosting Features and Prices

As a personal blogger, you want to get the cheapest possible deal. However, hosting price is not the only consideration. In order to find a reliable web hosting, you need to compare both hosting features and prices with other providers and choose the one with higher price value.

Usually, a reasonable WordPress hosting price is set between $3/mo to $8/mo. You can also take these features into account: company reputation, WordPress compatibility including PHP, MySQL, suPHP support, mod_rewrite module and PHP memory_limit value, control panel and others.

When looking for affordable hosting solutions, you can do this manually through Google by searching out the top providers, or you can simply use web hosting review sites. A good example of how this might be laid out can be seen on the WordPress hosting solutions section of bigcheaphosting.com. Notice how they have their own set of recommended solutions, while also providing full details, reviews and pricing for each.

Go with a Web Host with Reliable Money Back Guarantee

Money back guarantee can be considered as an important standard took to figure out whether this web hosting is reliable. With this policy, you can ask for a refund and cancel the remainder of hosting term on your account. Different web hosts guarantee different money back periods. Money back guarantee period ranges from 30 days, 45 days and 60 days to 90 days. Some web hosts like Bluehost (check out it review at here) offer an Any Time Money Back Guarantee. Before going with a web host, do not forget to check out the money back guarantee.

Pay Attention to the Payment Method

Usually, hosting companies support multiple payment methods. Each type of payment has its own advantages and disadvantages. We talk about the two main methods of payment.

  • Credit Card: normally, hosting service will renew automatically if you pay by credit card, so you have to cancel your account to stop charges. Besides, some banks provide users with additional protection to sensitive and private information, while some not.
  • PayPal: compared to credit card payment, PayPal is more secure and convenient. It is built in features to protect buyers from theft and frauds. Moreover, it is easy to cancel the subscription and you have no need to offer your pay card information. However, most hosting companies guarantee money back to credit card payment only.

Test and Track the Uptime of Your Hosting Provider

No hosting company can ensure you a perfect 100% uptime hosting solution, all of them will have the very occasional downtime or upgrade/hardware issue. A 99.9% uptime is reasonable and acceptable, even the hosting provider offers 99.9% uptime guarantee, you can test and track on your own. There are some useful tools like Pingdom and Uptime Robot can help you test and track the uptime of your hosting provider.

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Multiple Hosting Options and Convenient Upgrade

You choose basic shared WordPress hosting to get started. With the development of your blog, you may need an advanced hosting solution to deal with more content and traffic. You need to make sure your hosting provider offers advanced hosting package, VPS hosting, dedicated server ormanaged WordPress hosting option.

Use Strong Passwords

A bad web hosting usually cannot ensure high-security level, so you can use strong passwords and protect you blog from hack activities. There are some rules. Firstly, use strong passwords that are not easy to guess. It would be better to use a combination of numbers, letters and special symbols. Secondly, do not forget to change your passwords regularly.

You should also avoid using any easy to guess passwords like the ones below:

  • 123456
  • 123456789
  • password
  • admin
  • 12345678

Still need some help with creating a strong password? Check out this article on LifeHacker on four of the best methods to use.

Backup Your Blog Regularly

Another regular work is to backup your blog, no matter who your hosting provider is. If you use WordPress, then you can make full use of the free plugins which will automate this work for you. Of course, if you have some programming knowledge, you enable to program your blog to backup from the control panel as well. Whether it is caused by server issues or hackers, you can use backup to restore your blog easily, and without losing part of your hard work.

If you haven’t already, it’s time for you to look at your future or existing hosting solution and see if they meet all of the criteria we’ve mentioned above. Try to find a hosting solution that caters to your needs, has low pricing in place and a great deal of positive reviews from real customers.

5 Dreadful Mistakes that Are Ruining Your WordPress SEO And Leaking You Traffic

It is not finding new ways to grow your traffic rather it is finding and fixing your website issues.

Finding where your site is leaking your traffic and fixing all those holes. The sooner you fix the mistakes you are making on your sites the faster you will get more traffic from Google.WordPress seo dumb mistakes

When it comes to SEO, there are a lot of options you have to increase your search traffic.

Most beginners make a mistake of writing either only for readers or search engines. Both are wrong. If you are just writing for the readers without optimizing at all for the search engines for particular keywords, how are you supposed to rank?

In this detailed guide, let’s discuss five of the most awful mistakes that are ruining your WordPress SEO and costing your website traffic and sales. Are you ready? Let’s dive into the details.

1. Posting content without keyword research

Here’s the simplest way to grow your website search traffic.

“Think of what your target audience might type in Google search results to visit your site. Write all those keyword phrases on a paper. Figure out how can you turn those ideas into blog posts.”

Finding keywords that are less competitive is the simplest way to boost your overall WordPress SEO and increase your search traffic.

Not doing any keyword research is often one of the dumbest mistakes made by most bloggers.

See, if you are not targeting the right keywords within your content, how are you supposed your sites to rank well in search results?

So how can you find the right keywords that increase your organic traffic?

I suggest you to start using Google’s Keyword Planner for doing keyword research. It’s a free and simple tool that helps even beginners to find better keywords.

If you are looking for most effective keyword research tool and want to spy your competitors, then go and check out SEMrush. It’s one of the incredible tools that help you quickly find lots of profitable keywords no matter what your niche is.

Here are few tips while doing keyword research for your content creation.

  • Always focus on long tail keywords instead of single keywords. You can increase your chances of getting more search traffic by targeting the long tail keywords like “WordPress SEO tips for consultants” instead of trying to rank for “SEO” or “WordPress tips”. Are you getting me?
  • If you want to boost your website sales, focus on targeting “commercial intent keywords” over informative keywords. You can find more about iton Neil Patel’s blog.
  • While doing keyword research, try to aim for the keywords that have less than 1000 monthly searches. That way you can improve your chances of ranking in top 10 search results even if you have a new blog or website.

2. Writing thin content

Your content is king. If it sucks, no one can save you from getting penalized by Google crawlers. If it rocks, you will see your rankings climbing up even if you have a new blog.

Use unique titles and meta descriptions including the URL’s. Also make sure to avoid the following mistakes while creating content.

Say no to duplicate content: Gone are the days where you can use automated content spinners to rehash the already published content. Google search crawlers became really smarter and they can easily find out what is original content.

They will crush your search rankings if your site has duplicate content. Also make sure to link out to the sites if you are using their paragraphs or images. That way you can stay safe from Google algorithms like Panda, Penguin etc.

Say no to short and crappy articles: 500 words articles won’t matter anymore if you want to rank higher in Google search results especially if you are in  a highly competitive niche like Marketing, SEO, WordPress etc.

You have to write long and in-depth articles to set yourself as an expert both your audience eyes as well as in Google’s. Did you know that the articles with 2000+ words rank frequently in top 10 search results in the competitive niches? Yes, long articles are becoming viral and you need to create them if you want to rank higher.

Say no to keyword stuffing: Stuffing the same keywords again and again on all over your content can lead to Google penalty either temporarily or permanently. 10 years ago, keyword stuffing used to work. But now it is not going to give you any results because there are millions of web pages are being created every single day.

Google became really smart, came up with latest algorithms to determine the quality of a page. It is no longer giving preference to the sites that are stuffing keywords throughout their content. So avoid it at all costs and focus on giving the useful information your audience wants. And Google will take care of your rankings.

3. Your website speed can make or break your SEO

Did you know that your website speed is directly related to your overall search rankings?

Website speed is one of the major rankings considered by Google algorithms. If your site takes too much time to load, you need to work on improving it otherwise you may get penalized by Google updates.

One of the crucial factors that could affect your overall website loading speed is your web hosting service. If you are trying to save a few bucks on either getting a cheap or free hosting for your WordPress sites, you will pay a lot more in the long run.

Not only your website leaks your traffic but more importantly your slow loading website could kills your sales. So make sure to pick the right hostingthat is reliable, faster and performance oriented.

Here are few tips on choosing the right hosting for WordPress sites.

  • Check out all the hosting reviews by the customers who are already using the hosting you want to use. A simple Google search can help you find lots of useful hosting reviews.
  • Find out all the features provided by your web hosting service.
  • Find out if your web hosting service offers cPanel (control panel). A cPanel makes it easy for you to manage all your domains, website stats, email accounts at one place.

4. Not keeping an eye on Google algorithm updates and changes

If you are a WordPress user who wants to grow your website traffic from search engines, you need to learn SEO. You also need to spy on your own website traffic metrics by frequently checking your own Google analytics.

If you notice any change (either traffic drop or picking up), you should find out whether there are any Google algorithm updates are going on. Find out all the reasons why sites can get penalized and don’t repeat the mistakes.

To put in a nutshell, Google rewards the sites that focuses on giving their users the best experience by providing better content and using a user-friendly design. If you not, you are going to see any traffic growth no matter how great your keyword research is.

I also recommend you to subscribe to the email updates of the top SEO blogs such as Moz, Search Engine Journal, Search Engine Watch and Google Alerts for SEO to immediately find out when an update comes out from Google. So you can immediately start working on fixing any website issues your site may have.

Here’s a useful article on recovering from Google updates like Panda. Make a note that, you can still recover from Google updates even if you get penalized. Just wait for some time, fix your site issues and focus on giving best user experience.

5. Forgetting the importance of social shares

Social media is the new SEO. Social media gives you instant traffic unlike Google. If your titles are powerful and content is informative or entertaining, it goes viral on social media in no time.

Did you know that Google gives importance to the web pages that get more social shares?

Google also uses Twitter to discover new content. That means, if your content is doing well on Twitter, you might even get higher rankings for your desired keywords on Google search results.

Here are few best social media practices that can help you improve your overall WordPress SEO as well as website traffic.

  • Use less sharing buttons on your sites. If you give too many options to your readers, they choose nothing. I recommend you to display Google+, Twitter and Facebook social sharing options on your blog’s sidebar so your readers can share them if they find your content useful.
  • Timing is everything on social media. Find out the best times to promote your links and posts on social media sites like Twitter and Facebook to get more social shares.
  • Write rocking headlines that immediately capture others attention. Your headlines are the first thing most people read. If they are engaging, no one likes to even click on your posts let alone reading them.

Also, increase your social media influence. Connect with the social media influencers, conduct interviews with them, engage with them and frequently retweet their stuff.

A useful plugin for WordPress users to increase their traffic. As a bonus section, I’m going to recommend you a free WordPress plugin calledWordPress SEO by Yoast. It’s not only widely used by SEO enthusiasts but it can actually help you easily optimize your content for selected keywords.

It also shows you how many keywords you are using and recommends you where to put your primary keywords throughout your content to rank well in search engines.

Wrapping it up on WordPress SEO mistakes to avoid

If your traffic is not increasing as you desire, you are doing SEO wrong. Take a look at your SEO optimization tactics again and find out where you are doing wrong.

Increasing your search engine traffic takes a lot of time. If you are making mistakes that ruin your WordPress SEO and not doing anything about them, you are only leaking your website traffic. Always focus on your Google analytics and find the top keywords that are sending you more traffic.

Integrate them into your content strategy whenever you are doing keyword research for your future posts. Also make sure to build quality links as they can help you quickly increase your overall page authority and Google gives a lot of priority to the high Domain Authority sites.

Writing better content that is useful to your target audience is undoubtedly the #1 key to your WordPress SEO’s success. Find out what your audience wants, conduct survey, use social media to know their thoughts and make use of them while creating content for your blogs.

So what are your thoughts? What are the other mistakes that are ruining your website’s SEO? Do share your thoughts in the comment section below and please share it on social media so others can benefit.