There are many reasons you may wish to start a blog. Maybe it is something you want to do for a hobby, or maybe you are looking to build up a media empire and start monetising when it gets popular. Whatever the reason you want to start a blog, staying motivated when it comes to posting, writing and sourcing content can be hard work. Many people start their blogs around a full time occupation, so it is little wonder that any downtime you get from work you want to spend relaxing rather than writing. When you do crack the process, it can be a very rewarding experience, as well as profitable if you can get it right. Whether it is early days, or quite a while down the line, there are things you can do to stay motivated.
Make a schedule, and stick to it
There are benefits to sticking to a schedule, not only for yourself, but for your readers as well. If you are realistic with them about how often and when you can post, they will be more willing to not only just read your blog, but also wait for the blog posts when they come out on certain days. Try to give yourself a word count for each blog article so that you can try and gauge how much time is going to be spent on each one. Also, think about if you are writing about a subject that is a bit weird and may take you longer to source pictures for.
Another reason you need a schedule or a turnaround time, as when brands want to start working with you, you will need to be open with them about how long it is going to take you to be able to get the post live. Most brand will not mind if it is a while – as long as you warn them in advance.
Have ‘back up’ posts
Inspiration can hit anywhere. Some weeks you may have thousands of ideas rolling around for blogs in your head, and some weeks you may have literally none. This is where having back up posts will come in really handy. If you have a little bit more free time one week, and you have had a great idea for a post, write it, and save it. Do not get too over excited and post it as well as other posts. Now that you have built an audience, they will feel a lot worse about you not posting more often some weeks than not posting at all when you have said you have. Keep all of these in a file, and if one week you are super busy or just do not have any inspiration, you can just post one of these live instead of writing a new one. Remember, this will only work with content that is timeless and can work any time, as news content will get old very quickly and you will not be able to use it.
Think outside of the box
Having a blog that caters to a specific niche is great – especially if you know the subject really well. But if you are only going to concentrate on one niche, you’ll box yourself in a bit and struggle for content. Try and keep the blog on brand, and think about ways that you can make posts that are more generic to you. Perhaps you write a blog about money saving, but you want to make the most of the traffic that is going to be driven to the internet during events like the Oscars. Well, this would be a great occasion to find out cheaper alternatives to all of the Oscars outfits.
This is also the best way to stop it getting boring for you. Writing about the same thing day in and day out can become very monotonous. If you give yourself the chance to change it up now and again, you will enjoy it more.
Make sure you have all of the essentials setup for your blog. Nothing is more frustrating than bad broadband or a template that simply won’t work in the way you want it too, and it can be easy to ‘give up’ and lose motivation if these simple things are not seen to.